New Establishment Award

27 November 2011
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New Establishment Award

The British Fashion Council (BFC) today announces a brand new category for the British Fashion Awards, named the New Establishment Award. As industry experts cast their votes for the winners of this year’s awards, due to be announced Monday 28th November 2011, they created a new category to seek and recognise a particular movement in British Fashion that is taking the industry by storm.

Over the past four seasons London has cemented its status as a capital for innovation, with a group of new designers commanding front row audiences only previously seen at the shows of long-established luxury fashion brands. This peer group is London’s New Establishment, bringing innovation to a luxury market. Sophisticated and exciting, they have surpassed being emerging designers and are growing into dynamic businesses with a global reach and a sustained impact on the way modern women dress.

London’s New Establishment category is personified by its inaugural three nominees. These designers were selected for their stand-out shows this year, their business growth, dominance in red carpet dressing and the international headlines driven by their collections. Though there were many more designers in the running for this Award, the judging panel decided that this year’s nominees are Christopher Kane, Erdem and Jonathan Saunders. The British Fashion Awards recognises the most influential people in fashion today who have contributed to the reputation and development of British fashion. The evening is attended by key industry opinion-formers, designers, retailers, models and celebrities to celebrate the very best in British fashion.

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Image: SS12 collections by Christopher Kane, Erdem and Jonathan Saunders