LFW Sponsors

16 September 2011
Back to Press Portal
LFW Sponsors

London Fashion Week (LFW) is the most creative and innovative event on the global fashion calendar. This season highly creative rising stars such as Christopher Kane, Erdem, Marios Schwab and Richard Nicoll join iconic British designers such as Vivienne Westwood, Paul Smith, and heritage international brands including Burberry Prorsum, Aquascutum, Mulberry and Pringle of Scotland.

LFW is organised by the British Fashion Council (BFC) and is funded by sponsors, many of which provide services that have become integral to the unique experience London has to offer. The BFC thank all of their sponsors, in particular principal sponsor Canon, for their continued support.


Image is at the heart of London Fashion Week, and as a world-leader in imaging solutions, Canon is proud to have been a long-term supporter of European Fashion Weeks in London, Paris and Milan. This September marks Canon’s twelfth season as principal sponsor of London Fashion Week. There is a natural synergy between the fashion industry and Canon’s desire to develop innovative imaging solutions which unlock creativity and allow the designs on show this week to be captured at their best. Central to Canon’s support, Canon Professional Services (CPS) is once again providing a range of services for accredited photographers and videographers in the Photographers Lounge at the BFC Show tent. Canon’s specialist technical team is here to provide repairs, technical advice and personal training on a one-to-one basis. Whether it is a hardware or software issue, CPS will be there to ensure Canon’s photographers and videographers have the tools and knowledge they need to capture their best pictures on the day. The popular Best Shot competition will be running again to reward the photographer who captures the most defining shot during London Fashion Week. Exclusive Canon buses will also be shuttling photographers between shows so they don’t miss a moment of the capital’s catwalks.


Anna Ghosh,, +44 (0)1737 220 322



COUTTS & CO is thrilled to be a sponsor of London Fashion Week and supporting Fashion Forward, showcasing London's status as a hotbed of emerging talent. This sponsorship reinforces our commitment to the world of contemporary creative industries, where the last few years have seen us enjoy highly successful relationships with fashion designers such as Stella McCartney and Ozwald Boateng, as well as sponsorship of Matthew Williamson’s 10 Years in Fashion retrospective at the Design Museum and most recently Coutts London Jewellery Week. With over 20,000 entrepreneurial clients, many of whom hail from the world of fashion, arts, media or celebrity, it is important for us to understand the world in which our clients live. The UK is a world leader at creating new fashion designers and by backing this initiative, Coutts can champion next generation talent with mentoring support, providing business acumen and training, and financial advice."


Siobhan Griffiths, Coutts, +44 (0) 20 7957 2650


DHL understands that nothing stands still in the world of fashion. That’s why we’re delighted to be the Official Logistics Partner for London Fashion Week, as well as Fashion Weeks around the world. Like the fashion industry we support, we don’t let the grass grow under our feet. By responding quickly and effectively with tailored solutions that reduce costs, enhance operational efficiency and maximise speed to market, we help to create the perfect platform for fashion brands to achieve their global potential. From overnight express delivery of urgent samples to full warehousing and transportation of finished goods by road, sea or air. We have a dedicated team of experienced industry specialists ready to deal with every aspect of the logistics process. DHL is the global market leader in logistics and operates in more than 220 countries and territories. We ensure the entire supply chain journey – from cotton field to consumer – is as seamless, transparent and stress free as possible.


Andrew Brentnall,, +44(0)207 908 6581

The Evening Standard

The Evening Standard and its glossy supplement 'ES' Magazine - is proud to continue its long-standing association with London Fashion Week. A distribution figure of over 700,000 copies a day and apps for both the i-pad & smart phones, means that the latest fashion news is now making its way, entirely free of charge, into the hands of more Londoners than ever before. With a high traffic website as part of the overall package, our digital and print offerings will offer comprehensive coverage during the week with catwalk reports, trend analysis and, on the lighter side, all the gossip and glamour from the front rows and after-show parties.


Maurice Mullen +44 (0) 20 7938 7414 /

F&F at Tesco

F&F at Tesco continues to be a proud official sponsor of London Fashion Week this season. As the largest British retailer, Tesco is dedicated to supporting both established and emerging talent and regards London Fashion Week as the most important platform for British designers to showcase their new collections. Already synonymous with affordable chic, F&F at Tesco is a highly successful brand that is available to buy in selected Tesco stores or online at


Hayley Jordison-Harris +44 (0) 20 7486 3368   

The Mayor of London

The Mayor of London is a proud supporter of London fashion, including backing the British Fashion Council since 2007. This investment has helped the BFC expand its operation, as well as supporting individual designers and promoting London as an international centre for fashion. London's fashion industry is a great success story, with it being voted the world's top fashion capital, and the Mayor of London is delighted to continue supporting the British Fashion Council. With exciting plans for the 2012 Olympics and Paralympics Games, there is much to look forward to from a sector that is as surprising as it is successful.


Ben McKnight, Mayor's Press Office, +44(0)20 7983 4071


Coca-Cola® is delighted to continue its partnership with London Fashion Week, making it the Official Soft Drink Partner of London Fashion Week and the Vodafone London Fashion Weekend for the second season.  This will see Glacéau vitaminwater®, Coca-Cola, Diet Coke® and Schweppes Abbey Well® widely available at both events. Glacéau vitaminwater, the original and great tasting, enhanced hydration from New York will be the Official Soft Drink of London Fashion Week. It is perfect for keeping the fashion industry and busy fashion fans hydrated and helping them to get some of the vitamins they may need.


Paul Valentine, +44 (0) 7079 077 226


This year LAVAZZA, Italy’s favourite coffee is celebrating its ninth year as the official coffee of London Fashion Week, and will be ensuring that fashionista’s get their daily espressos, cappuccinos and lattes. At the new Lavazza Café in the East Wing of Somerset House coffee lovers will be able relax surrounded by glamorous images from the latest Lavazza Calendar, shot this year by celebrity photographer Mark Seliger. Making its appearance at London Fashion Weekend will be Lavazza’s own supermodel, A Modo Mio. This September visitors will get an exclusive preview of the latest addition to the family, the A Modo Mio Favola in collaboration with AEG. Created for an authentic Italian home barista experience, a chic A Modo Mio coffee capsule machine is a must for coffee and style fans. The range is available from retailers including John Lewis and Selfridges and from


Jo Strang at Lawson Dodd +44 (0) 20 7535 1361


M∙A∙C COSMETICS, the professional makeup artist brand, is synonymous with fashion. As the official makeup brand behind the runways of London Fashion Week and with presence in over 22 international fashion weeks M•A•C is integral to setting the trends that matter most each season. Working with the world’s leading makeup artists, M•A•C’s 50-strong team of Pro artists create and collaborate with top designers to define the latest, most modern styles at over 200 shows at the International Collections – with over 50 of these being in London. To get a 360° view of what’s going on in beauty this London Fashion Week including trend, technique, product, backstage insight (and that essential makeup touch-up!) head to the M•A•C Lounge in the East Wing of Somerset House - the BFC London Fashion Week venue - from Friday 16  – Wednesday 21 September 2011.


Ruth Wiles,, +44 (0) 870 034 6858


The May Fair Hotel, the official hotel of London Fashion Week for the fourth year running, has been a by-word for elegance and style since the twenties and redefines modern luxury with playful panache. The May Fair Hotel will be making a particularly stylish entrance this September with the unveiling of its designer windows inspired by the creative window displays of the world’s leading fashion houses. Exclusively designed by top fashion graphic artist, Spiros Halaris, whose clients have included D&G, Hemyca and Tom Ford; the hotel façade will be transformed to depict vibrant, stylish scenes from the catwalk.
For those who want to be part of the enviable fashion scene during London Fashion Week the May Fair’s uber-cool Bar is the place to see and be seen. Indulge in the Fashion Week inspired ‘Cocktail and Cupcakes’ or try the limited edition LFW cocktail “The Pout”.  Those in need of some pampering can also luxuriate in some serious me-time at the May Fair Spa. Experience the selection of A-list treatments including the aptly named Catwalk Wrap (£135, 1hour 30minutes).


Helen Parker at Mason Williams, 0845 0941 007


MERCEDES-BENZ, the definitive car brand for Global Fashion at London Fashion Week, will ensure that that the fashion cognoscenti from around the world move effortlessly between the London Fashion Week catwalk shows.  The luxurious fashion fleet of striking models that combine style, looks, power and poise will ensure guests will seamlessly navigate LFW whilst enjoying their own Mercedes-Benz experience.  Mercedes-Benz will also continue to deepen its relationship as an established supporter of global Fashion with it’s ‘Voices of Fashion’ initiative.  The ‘Voices of Fashion’ digital channel has been created to give consumers and followers unrivalled access to the ‘Voices that define Fashion’ capturing exclusive interviews, real-time news updates and behind-the-scenes footage with some of the world’s top fashionista’s as well as the people that keep London Fashion Week moving.  View the Voices of Fashion activity at


Andy Hart, +44 (0) 20 7290 0489 


'Monsoon is proud to be continuing its sponsorship of Estethica for the ninth consecutive season. This ground-breaking concept which supports the rise of sustainable fashion and showcases the best of eco design, remains close to the heart of Monsoon’s values and ethics. For the new spring / summer 12 season, we are very excited to be showcasing the third instalment of our L.O.V.E collection. Embracing modern design with traditional Indian craftsmanship, the collection incorporates craft techniques including hand block printing and embroidery, beautiful hand-knitting and the use of organic fabrics. Estethica is such an inspiring platform to be a part of and we are proud to be sharing our values with great new design talent.’ Peter Simon, Founder


Louise Worrell or Kelle Crisp +44 (0) 20 3372 3101/3102


Creating a synonymous link between hair and fashion, TONI&GUY continue to support British Fashion as ‘Official Hair Sponsor to London Fashion Week’ for a 15th season. With a heritage spanning over 45 years and over 400 salons in 41 countries globally, TONI&GUY is hairdressing’s only ‘Superbrand’, proving a unique ability to enjoy a global brand presence, whilst retaining that all important contemporary edge and  fashion-focused signature. Providing session hairdressing teams backstage at over 60 shows each year, hosting an on-site salon service, plus with label.m professional haircare backstage and in all the best goody bags. TONI&GUY’s commitment to nurturing key British Design talent extends to their sponsorship of the BFC Vogue Designer Fashion Fund and their continued support of the Vauxhall Fashion Scout initiative, the largest off schedule venue.


Karen Harper at TONI&GUY Media +44 (0) 20 7921 9000


TOPMAN as always  been a stalwart supporter of young and emerging talent and  has worked alongside such designers as Kim Jones, Cassette Playa, Todd Lynn,  Richard  Nicoll,  Deryk  Walker and Ann-Sofie Back early on in their careers.  In 2005, MAN, a joint partnership between Topman and Fashion East was born and for the last ten seasons has been a firm fixture on schedule at LFW nurturing and supporting brilliant young menswear design talent. Topman are proud to be the official sponsor of NEWGEN MEN.  Along with the fact  that so many brilliant young designers have debuted at MAN, this BFC Award,  now in its fourth season, is testament to the strength of menswear talent  in  Britain  today  and the undoubted need for further and on-going support  to  establish  them  as  serious contenders in the global menswear market. This season a well deserved eight awards have been awarded to James Long, Christopher Shannon, JW Anderson, Sibling, New Power Studio, Katie Eary, Dr Noki and Lou Dalton.


Kelly Reed at TOPMAN +44 (0) 20 7291 2721 /


TOPSHOP "The NEWGEN scheme is one of the most important and highly regarded schemes for emerging fashion talent in the world today, and has kick-started the careers of many of the industry's star names. TOPSHOP is proud to be sponsoring the scheme for the 20th consecutive season, which is now such a central part of London Fashion Week." - Mary Homer, MD Topshop


Mark Kean +44 (0) 20 7291 2415 

UK Trade & Investment (UKTI)

UK Trade & Investment, the Government department that helps UK-based companies succeed in the global economy, supports the UK’s cutting edge fashion industry by helping companies grow their business internationally. UK designers export over two thirds of the clothing they produce, and the UK footwear industry sells over 90 per cent of its production around the world. Through expert guidance and key event support, UKTI is well-placed to help maximise the international trade potential of the fashion sector. A dedicated team in London provides expert advice to over 500 London based fashion companies per year, from small designers to large retail brands, as well as clinics, workshops, market visits and financial support to access overseas exhibitions. UKTI assists the BFC and UKFT on a number on key events both in the UK and abroad and runs a number of programmes for new and experienced exporters.


To speak to a member of the UKTI London fashion team, please call 020 7234 3050


Vodafone UK is proud to be official communications partner of London Fashion Week and title sponsor of London Fashion Weekend. Whether you're into fashion, festivals or Formula 1™, you can get tickets to some of the Britain’s best events. Vodafone VIP is a way of saying thank you for being a Vodafone customer. All Vodafone customers can register for Vodafone VIP by going online to
Vodafone UK have partnered with world renowned designer Richard Nicoll across two seasons, giving customers unique access to one of Britain’s top fashion designers at London Fashion Week, while all registered attendees during the week will be able to take advantage of the Vodafone tech support and battery exchange service at Somerset House.
As title sponsor of Vodafone London Fashion Weekend, Vodafone customers will have the opportunity to buy tickets 48 hours before they go on general sale, have the chance to get front row seats at a catwalk show to see the latest trends before they hit the high street plus see a top UK artist perform live at the launch event on 22 September.  What’s more, all Vodafone UK customers can enjoy exclusive offers and discounts from the new partnerships with high street retailers.


Jo Baker/Ben Taylor Vodafone UK Media Relations +44 (0) 1635 666777