Choose Love / Help Refugees is a movement of thousands of everyday people taking action to improve the lives of displaced people and spread a message of unity and hope. In August 2015, a group of friends started a hashtag with the aim to raise £1000 and fill a van of donations to take to Calais. Within a week, we had raised £56,000 and soon became camp management of the Calais ‘Jungle.' Four years later, we now support over 100 projects across Europe, the Middle East and on the US-Mexico border. Our work has now reached around 1 million people, powered by the hard work, dedication and love of over 30,000 volunteers.
Our iconic t-shirts, designed by Katherine Hamnett, are made exclusively from organic cotton and are climate neutral. Recently a whole host of incredible designers collaborated with us to spread the message, including Daniel Fletcher, whose ‘Love Has No Borders' tee can be found exclusively on our stall at Fashion Week. All profits from sales go to support refugees living in the most challenging conditions. For us, Choose Love is about becoming an ambassador for a more humane, more positive, more loving world.