GROUNDTRUTH is a brand-new premium, sustainable bag brand which has developed products made from 100 per cent recycled, post-consumer plastic sourced from oceans, waterways and landfills. Our bespoke, sustainable materials and inventive design features are a direct response to the demands of a new era of global travel.
Designed for contemporary travel and tailored to transition seamlessly from city life to nature's most extreme climates, GROUNDTRUTH puts resilience at the heart of its ethos, alongside the importance of ethical practice within the fashion industry.
The RIKR range includes backpacks, laptop bags, camera cases and other travel accessories inspired by the founders' mission to Explore and Protect.
GROUNDTRUTHS' determined approach demonstrates how creativity and technology can push boundaries and drive progress at the forefront of our industry.
Sophia, Georgia and Nina Scott, three sisters who have experienced a lifetime of intercontinental, and sometimes extreme, travel, founded GROUNDTRUTH in 2017. Together, Georgia and Sophia have spent two decades working around the world while running their documentary production company, GroundTruth Productions while Nina has spent her career in product development and artisan textiles, pioneering sustainable products and innovative fabrics. The combination of Sophia and Georgia's operational experience in harsh environments, and Nina's understanding of contemporary design and exploration of new fabrics, inspired the range of highly durable bags which boast practicality and durability.