UOOYAA is creative with full of artistic sense and imagination. It expresses the attitude of the young people's own lives with a playful design style. If you think of UOOYAA as a girl, then she is a real, fun and fashionable one. UOOYAA has established the first store located in Shanghai, China in October 2013. It has settled in the most representative high-end shopping mall in the domestic first-line and provincial capital cities since then.
UOOYAA becomes the leading one of cutting-edge brands because of its unique and precise positioning, solid product and creative marketing, which has won a good reputation from the market and professionals. ‘Minority is Majority, Personality is Commonality' will be the backbone of the future fashion market.
UOOYAA grasps this market trend with a clear brand attitude, and respects the corporate values of "freedom, openness, and sharing".
The theme of UOOYAA AW2018 is"Beijing Youth". It describes the life status of a group of young Beijingers in the most prosperous period of Chinese rock in the 1990s—brave, passionate, rebellious, confident, real, free... Elastic rock elements such as black leopard and punk youth portraits appear repeatedly on the print and the retro print with a rough texture is a high-level taste of that era. The fabrics for this season are highlighted by the brocade with Beijing-style scent. The designer also played with leopard prints through the appearance of different fabrics. You can see different levels of wild leopard prints on different fabrics. These elements constitute the retro look of the AW2018.