By using conventional wardrobe pieces as a trademark, the Amsterdam - based denim brand, adopts the recognisable aspects of day to day garments as jeans and shirts to dismantle the pieces. By deconstructing, the common becomes reformulated. Through the fluid approach in casting, age and gender, proportions are defied at any scale. Hereby HARDEMAN presents a re - liberated outtake on the common by approaching diversity in its most authentic way.

Sales Contact

Lucia Heath
Tel: +44 (0) 74 7239 9233

Press Contact

Kusi Kubi
Tel: +44 (0) 79 5062 6760