Co-founders Mario Arena and Peter Farrow established Enlist in 2016 drawing from their insight to the new wave of luxury fashion retailing globally. The debut capsule collection launched in 2016 gaining much press attention and applause from within the industry.
Researching the global market, world’s best practices in manufacturing, and what the new luxury consumer is going to be looking for in the near and far future. Fortunate to learn their craft from some of the best in the industry, building the foundations of the brand on paying attention to the details and building partnerships. Ethics and eco practices in their vision, are a given and operating in a “responsible” manner from raw materials through to the families and workers who produce for us and the team we have built at the Enlist HQ in Primrose Hill.
Enlist, a women’s and men’s wear brand of luxury principles, contemporary design, and responsible practices creating a premium wardrobe for the individual. Placing emphasis on seasonless luxury essentials and high fashion pieces sharing the philosophy of freedom, self-expression and creativity.
Mario and Peter design each collection in their London studio, using the hues and architecture of the vibrant city’s streets and eclectic mix of individual and international styles to influence each season. The focus is effortless silhouettes and paired down detail & what the Enlist customer wants to wear, rather than what they think they should wear. Enlist's distinctive and strong product story taps into their desire to look good wherever they find themselves.