Sara Felice Meerstein founded the brand in 2015 with the know-how of artisanal craftsmanship, the historical family production foundation and her strong Creative Direction formed in Italy. In 2003 she moved to Milan to learn all facets of the Fashion Industry. She was taught design, pattern-making and sewing at Istituto Marangoni, the same school Franco Moschino and Domenico Dolce learned. She specialized in Graphic Design and Art Direction in Rome and has worked in Advertisement, Product Management and Trend Research for various Brands and Agencies worldwide. Sara works and lives between Milan and Berlin.