Catwalk show

16 Feb 2019, 10:00

A.W.A.K.E. MODE was founded in 2012 by Natalia Alaverdian. Natalia's unique eye for fashion has developed through a multi-disciplinary career encompassing styling, art direction and photography. Natalia's goal with A.W.A.K.E.MODE , an acronym for All Wonderful Adventures Kindle Enthusiasm, is to propose a personal and distinct voice through clothing that balance conceptual, storytelling aspirations with commercial viability. Keynote designs are Natalia's take on classic shirting, tailored coats, and dresses, each with an idiosyncratic quality underlined by a succession of very specific inspirational references of animals and characters from history, art and film. The major reference point and inspiration for all of the collections so far have been deviated from the Japanese art and culture.

Studio 202, Avro House
7 Havelock Terrace
London SW8 4AS


Sales Contact

Tomoko Kihara
Tel: +44 (0) 78 1785 4065
Mobile: +44 0 7817 854065

Press Contact

Sophie Jewes
Tel: +44 (0) 20 7318 0400


Tomoko Kihara
Mobile: +44 078 1785 4065


Sophie Jewes
Tel: +44 (0) 20 7318 0400

UK Stockists

Matches Fashion, London
Harrods, London
Liberty, London
Boutique 1, London
Net-a-Porter, Online

International Stockists

Sprezzatura, Paris, France
No.30, Milan, Italy
Linda Dresner, Birmingham, USA
Neiman Marcus, Online, USA
Shopbop, Online, USA
Nordstrom Space, Online, USA
Ssense, Online, Canada
Secret Location, Vancouver. Canada
Nordstrom Space, Vancouver, Canada
A'Favor, Sydney, Australia
Restir, Tokyo, Japan
Beams, Tokyo, Japan
H.P. France, Tokyo, Japan
I.T., Hong Kong
Joyce, Hong Kong
Alter Style, Shanghai, China
ARRTCOcollection, Beijing, China
Rare Market, Seoul, South Korea
Boon The Shop, Seoul, South Korea
1423 NaiveWater, Seoul, South Korea
Boutique N, Kuwait City, Kuwait
Nass, Kuwait City, Kuwait
Boutique 1, Dubai, UAE
Art of Living, Riyadh, Saudi Arabia
Blank Boutique, Riyadh, Saudi Arabia
Le66, Riyadh, Saudi Arabia
D'NA, Riyadh, Saudi Arabia
Mimosa, Al Khobar, Saudi Arabia
Per Lei Couture, Doha, Qatar
Le66, Beirut, Lebanon
N DUO Concept, Tbilisi, Georgia
Aizel, Moscow, Russia
Dress Code, Perm, Russia
Asthik, Kiev, Ukraine