Future British is an exciting collaboration that will support new British designers (men’s, women’s or accessories) as they build their businesses in the fashion arena. Over a 12-month period, the designers selected to participate will benefit from Boden’s expertise. As well as seasonal financial support, they will receive mentoring in all areas key to building a global brand. This includes access to Boden’s studios for shoots, product development, brand identity, lookbooks and PR, marketing and digital strategy. Future British alumni include Bruta, Blake LDN, Le Kilt, Camilla Elphick and Caitlin Charles-Jones.
The designers showing with Future British at London Fashion Week, September 2017: