TEIJA is a luxury brand founded in 2012 in London. The brand's delicate and subversive aesthetic merges unpredictable Nordic romanticism with modern sense of tailoring and couture inspired techniques.
The design philosophy is characterized by experimental cut and make, and strong sense of silhouette building that transforms practical purpose into luxury. The signature finishing and quirky construction techniques of Teija, together with the Nordic approach to function, express a lifestyle with an exploring spirit that expands beyond culture, ethnicity or age.
The TEIJA aesthetic celebrates Nordic minimalist individuality that is expressed through the multi-layered quarterly year collections. TEIJA premium line is ready-to-wear clothing for women. The label is currently expanding the ready-to-wear line into knitwear.
Since its launch the label has developed a presence in the most important stores worldwide. In 2017 Teija label was in the eyes of the international media when Ex-Flotus Michelle Obama, known to support emerging designers, wore Teija shirt on her holiday in Italy.
Recently Teija has been selected as Ones to Watch by Vogue Italia Talents, one of the 40 brands to know by Grazia UK, Designers to know by Matches Fashion, the below the radar brands you need to know by Elle UK, Best of British Design by Barneys New York and one of the New Beginning designers by Rei Kawakubo at Dover Street Market.
Designer and founder of the label, Teija Eilola is a graduate of RCA where she acquired skills in traditional tailoring and atelier approach to design. She launched the line in 2012 at the final of the Fashion Fringe, having been selected and mentored by Colin Mc Dowell and Christopher Bailey. She has previously worked as joint head of design at an international brand, designer at Japanese jeans label and consultant for other brands.