Ashley Williams is one of Britain's most talked about contemporary womenswear designer brands known for consistently setting the tempo of womenswear trends. Her clothes blend a quirky, tongue-in-cheek sense of humour with a subtle confrontational nature taking inspiration from clashing and importing of visual cues from around the globe repackaged in a kitsch and light-hearted way that belies deep and often complex referencing. The brand's casual signature, reworking vintage shapes with instantly recognisable prints, slogans and palettes has built an enviable celebrity following and ensured her seasonal shows during LFW remain a must-see.
Ashley Williams graduated from The University of Westminster in 2012 and was hotly tipped as the standout graduate designer of the year. In February 2013 she showed her debut collection with Fashion East where she showed for three seasons, before debuting with her first solo show for SS15 supported by the BFC's Newgen initiative and joined the hotly contested Swarovski Collective. The brands pop and graphic style has led to collaborations with global players including Coca Cola, Google, LG and Mattel. Ashley Williams was awarded Emerging Designer of The Year at the ELLE Style Awards 2015.