This September, GAP are celebrating all things indigo with a unique pop-up space on Soho’s Brewer Street.
At Denim Futures, visitors can explore our new limited-edition ranges; the premium 1969 denim collection, Denim through the Decades (our ode to the '70s, '80s and '90s) and an exciting new collaboration with Atelier & Repairs.
In addition, we're offering a full personalisation service where customers will be able to hem, stud, distress, patch, embroider, and even laser their Gap denim completely free.
On Saturday 14th September GAP will host Embroider Your Denim | Workshop in collaboration with Selkie Patterns who will show participants how to embroider their own denim and embellish with simple stitches – a great way to up cycle, hide stains, blow new life into old garments. Customers will then take home what they’ve created.
Important information: Please bring a piece of denim you would like to embroider with you. We will provide all other materials, plus lots of denim to practice on.