ACCREDITATION REQUIREMENTS FOR BLOGGERS AND DIGITAL INFLUENCERS

Due to the high volume of applications we receive each season, the British Fashion Council asks that each blogger or influencer provide specific information in order to be considered for accreditation. To apply please provide the following evidence for your primary publishing platform:

Instagram
Fashion-related content with a minimum of 35K followers
 
YouTube
Average of 50K views per fashion-related video, and a minimum of 80K subscribers
 
Blog
Over 15,000 Monthly Unique Visitors – please provide clearly dated statistics from the last three months from Google Analytics or a similar source.
 
All platforms
Evidence of regular content that shows clear interest in British fashion and supporting designers
 
Please be aware that accreditation is reviewed on a seasonal basis, and is not guaranteed on the basis of previous successful application.
 
The application and vetting process for bloggers and influencers requires time and consideration and as such the BFC is not able to register bloggers on-site.

UNACCREDITED BLOGGERS

Whilst we cannot accredit all bloggers who apply to attend, the British Fashion Council still provides numerous resources to join in the activity around London Fashion Week. Also make sure to follow us on Twitter @BFC and @LondonFashionWk, on Instagram /BritishFashionCouncil and /LondonFashionWeek and join in the conversation #LFW.